Marketing and Sales Curriculum and Activities - Class 10
Marketing and Sales Curriculum Class 10
Unit I: Introduction to Marketing Mix:
Product, Price, Place, Promotion
Unit II: Marketing Process:
Customer group-Consumer needs/ wants, Choosing right consumer groups-attractiveness, Targeting the consumer group
Unit III: Sales Process
Sales process overview, Prospects & characteristics a good prospect, Qualifying, Placing presentation, Objections, Handling objections, Closing sales
Unit IV: Careers in selling
Unit V: Skills in selling:
Hard skills, Soft skills
Marketing and Sales Curriculum and Activities - Class 10
As CBSE is encouraging Art Integration and Technology Integration, teachers must facilitate students using different tools of technology, while participating in the following Marketing and Sales Class Activities.
Class Activities for students:
- Prepare a Power point presentation on the four tools of Marketing Mix.
- Prepare separate file on any (particular) element of Marketing Mix.
- Make a PowerPoint presentation on market segmentation.
- Pick up a product of your choice and identify the segment for that product.
- Make a presentation on the concept of targeting the market.
- Choose a product or service of your choice and identify which strategy of targeting would you choose for that product or service.
- Make a presentation on the importance of positioning the product in the market.
- From a given list of products, position them on particular attributes and then present in class as to why you chose a particular attribute of positioning of a particular product. (Teacher will prepare product list first)
- Pick up a consumer product of your choice and segment it. Explain this in the class with the help of a PowerPoint presentation.
- Teacher will divide the class into groups for different marketing teams. Those teams will choose a product of their choice and decide which targeting strategy would they use to market their product with the help of Power Point Presentation.
- Prepare a presentation on Process of selling.
- Role playing activity for Prospecting - some students will do prospecting, and some will act as prospective customers.
- Visit to a mall and students will have a word with the salesperson and first-hand experience of handling objections.
- Role-playing in the class, wherein, some students are asked to raise objections, and some are asked to handle them.
- Visit to a mall and students will have a word with the salesperson and first-hand experience of Closing a Sale.
- Role-playing in the class, wherein, a situation is given and the students are asked Close a Sale.
- Class discussion on Prospecting of any two products like in the case of toothpaste vs. pharmaceuticals.
- Imagine yourself as a salesperson and make a Presentation on a product of your choice and present it in the class. Put some element of demonstration to make it effective. (Group activity)
- Role play - Ask a student to act as a salesperson and another one as a customer. The customer will raise his objections and the salesperson will try to sort them.
- The teacher to act as a tough customer not ready to buy and the students to convince him/her to buy by using the various closing techniques.
- Discussion of problems in Selling career with the help of situations and find out solutions from students' perspective.
- Make a list of obligations and commitments of salespersons.
- Discussion on various after sale services the students have observed in their daily life.
- Make a list of various soft skills required in a salesperson.
- Form two groups in class and ask them to discuss for Negotiation. A few students will write its findings.
- Ask students about personal grooming and personal hygiene.
- List the code of conduct developed by certain trade association.
- Any other activity the teacher deems fit, can be conducted.
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