Directing Keywords and Brief Notes
Directing
- complex managerial function
- includes supervision, motivation, communication and leading
Features of Directing
- Initiates action
- At every level of management(pervasive)
- Continuous process
- Flows from top to bottom
Importance of Directing
- Achieving Goal
- Integrate employees' efforts
- Fuller utilization of employees' capabilities
- Introducing changes
- Stability in organization
Principles of Directing:
Related to purpose of Directing and Directing process
- Maximum Individual Contribution
- Harmony of Objectives
- Unity of Command
- Appropriateness of directing techniques
- Managerial communication
- Use of informal communication
- Leadership
- Follow through
Elements of Directing
- Supervision
- Motivation
- Leadership
- Communication
Supervision
- Element of directing
- Function performed by supervisors
- Process of overseeing and guiding the workers
- For achieving the targets
Importance of Supervision:
- Friendly relations with workers.
- Link between workers and management.
- Maintains harmony among workers.
- Employee motivation
- Provides good on-the-job training
- Employee Morale
- Proper feedback
Motive:
An inner state that activates and directs behaviour towards goals.
Motivators:
The technique used to motivate.
Motivation (Features)
- Element of directing
- Stimulating people to action
- Creating Internal feeling
- Complex process
- Positive or negative
Motivation process
- Unsatisfied need
- Tension
- Drives
- Search Behaviour
- Satisfied needs
- Reduction of Tension
Importance of Motivation
- Improves performance level of employee
- Turns negative to positive attitude
- Reduces employee turnover
- Reduces absenteeism
- Introducing change smoothly
Maslow’s Need Hierarchy Theory of Motivation:
- Based on human needs.
- Within every human being, there exists a hierarchy of five needs.
- Basic Physiological Needs:
Primary needs. Hunger, thirst, shelter, sleep and sex are examples.
- Safety/Security Needs:
Security and protection from physical and emotional harm.
Examples: job security, stability of income, Pension plans etc.,
- Affiliation/Belonging Needs:
Affection, sense of belongingness, acceptance and friendship.
- Esteem Needs:
Self-respect, autonomy, status, recognition and attention.
- Self Actualisation Needs:
The highest level, the drive to become what one is capable of.
Assumptions of Maslow’s Theory:
- People’s behaviour is based on their needs.
- People’s needs are in hierarchical order.
- A satisfied need can no longer motivate a person.
- Next need is tried only after the lower need is satisfied.
Financial Incentives:
- Pay & allowances
- Productivity linked with wage system
- Bonus
- Profit sharing
- Co partnership/stock option
- Retirement benefits
- Perquisites
Non-Financial Incentives:
- Status
- Organisational Climate
- Career advancement
- Job enrichment
- Employee Recognition
- Job security
- Employee Participation
- Employee Empowerment
Directing Keywords and Brief Notes
Leadership:
Influencing the behaviour of people to work willingly.
Features of Leadership
- Ability to influence others.
- Interpersonal relations.
- Focus on common goals.
- Continuous process.
Importance of Leadership
- Influences others for the benefit of organization.
- Creates congenial work environment.
- Inspires people to accept changes.
- Handles conflicts effectively.
- Training to subordinates.
Leadership styles
- Autocratic (Authoritarian) leader
- Democratic (Participative) leader
- Laissez faire (Free-Rein) leader
Autocratic (Authoritarian) leader
- Boss Centered Approach.
- Only one-way communication.
- Leader gives orders and expects subordinates to obey the orders.
- Leader is dogmatic i.e. does not change his views.
- Assumption - Both reward and punishment can be given.
- Only boss (Supervisor) is responsible for production on time.
- Quick decision making.
- Decision after others’ views.
Democratic (Participative) leader
- Group Centered Approach.
- Leader develops action plans.
- Decision in consultation with subordinates.
- Encourages participation of subordinates.
- Assumption - People perform best if they have set their own objectives.
- Respect others’ opinion and support subordinates.
- More control by using forces within the group.
Laissez faire (Free-Rein) leader
- Subordinate Centered Approach
- Leader does not believe in the use of power unless essential.
- High degree of independence to subordinates.
- Subordinates work on their own tasks and solve issues themselves.
- Manager only supports and provides required information to them.
- Subordinate assumes responsibility for his work.
Directing Keywords and Brief Notes
Communication:
- Process of transmission or exchange.
- Ideas, views, facts, feelings, message, information or instructions
- Between two or more persons.
- To reach common understanding.
- Oral, written, gestural or any other audio-visual way.
Elements of Communication Process:
- Source/sender/Communicator
- Encoding
- Channel
- Receiver/Communicatee
- Decoding
- Feedback
Importance of Communication
- Acts as basis of coordination
- Helps in smooth working of an enterprise
- Acts as basis of decision making
- Increases managerial efficiency
- Promotes cooperation and industrial peace
- Establishes effective leadership
- Boosts morale and provides motivation
Formal communication
- Official communication
- Generally written
Types of Formal Communication
- Downward
- Upward
- Horizontal
- Diagonal
Merits of Formal Communication
- Systematic
- Easy to fix responsibility
- Helps in control
Demerits of Formal Communication
- Delayed information
- Impersonal manner
Informal communication
- Social and friendly interactions.
- Also called grapevine.
- Because no fixed source.
Merits of Informal Communication
- Friendly relations
- Fast
- Emotional relief to employees
Demerits of Informal Communication
- Leakage and spoilage of information
- Spreads rumours
Barriers of Communication
- Semantic barriers
- Psychological barriers
- Organizational barriers
- Personal barriers
Semantic barriers
- Branch of linguistics dealing with meaning of words and sentences.
- Problems in the process of encoding and decoding of message into words.
- Badly expressed Message
Inadequate vocabulary, Usage of wrong words, Omission of needed words.
- Symbols with different meanings
Word having several meanings
- Faulty translation
Difficulty in understanding language.
- Unclarified assumptions
Assumptions having different interpretations.
- Technical jargon
Use of technical words
- Body language and gesture decoding
Body movement and gestures wrongly perceived.
Psychological barriers
Due to emotional factors (worry, anger, confusion)
- Premature evaluation
Evaluate message before listening complete message, pre-conceived notions or prejudices.
- Lack of attention
Pre-occupied mind of receiver, non-listening.
- Loss by transmission and poor retention
Communication passing through various levels
- Distrust
Lack of mutual trust between both parties
Organisational barriers
Factors related to org. structure, Authority relationships, Rules and regulations.
- Organizational policy
Highly centralised pattern in an org. makes communication difficult.
- Rules and regulations
Prescribed channel may result in delayed communication.
- Status
Psychological distance b/w sender and receiver.
- Complexity in organizational structure
Delayed and distorted due to large number of filtering points.
- Organizational facilities
Lack of frequent meetings, Suggestion box, Complaint box, Social-cultural gathering, Transparency in operations etc.
Personal barriers
Personal factors of both sender and receiver.
- Fear of challenge to authority
Adverse effect on authority.
2. Lack of confidence of superior on his subordinates
Lack of confidence on competency of his subordinates.
3. Unwillingness to communicate
Adverse effect on their interests.
4. Lack of proper incentives
Employees lack initiative due to no motivation or no incentive.
Measures to Improve Communication
- Clarity of message.
- Communicate according to the need of receiver.
- Consult other to develop plan for communication.
- Beware of language, content and tone.
- Communicate thing of value to others.
- Ensure proper feedback.
- Connect present with future.
- Follow up communication.
- Be a good listener.
Check your understanding
MCQs
MCQs