ELEMENTS OF BUSINESS Syllabus (Code No. 154) for the session 2024-25
100 Marks--> Theory: 70 Marks + Practical/Project: 30 Marks
Units and Marks
- Joint Stock Company - 10 Mark
- Sources of Business Finance - 10 Marks
- Communication in Business Organisations - 15 Marks
- Selling and Distribution - 15 Marks
- Large Scale Retail Trade - 10 Marks
- Selling - 10 Marks
- Practical / Project - 30 Marks
Unit 1 - Joint Stock Company
Private and Public company: meaning and features.
Unit 2 - Sources of Business Finance
- Owned and Borrowed Funds.
Unit 3 - Communication in Business
Meaning and methods: letter, e-mail, video conferencing, telephone
Unit 4 - Selling and Distribution
(a) Concept of purchase and sale (b) Types - Cash, Credit, Hire Purchase System and Installment Payment System
Unit 5 - Large Scale Retail Trade
(a) Forms of large-scale retail trade - Departmental Store and Multiple shops
(b) Non-store retailing- Mail order business, tele-shopping, automated vending machines, selling through internet
Unit 6 - Selling
(a) Personal Selling - meaning and importance
(b) Sales promotion - meaning and techniques
(c) Advertising - meaning, importance and media of advertising
Project/Practical
Prepare a chart / Project on any one topic from syllabus. It should be brief and should be of 20-30 pages, preferably handwritten.
Viva will also be taken from the same topic.