Marketing and Sales, Curriculum and Activities Class 9

 

Unit I: Introduction to Marketing and Sales

What is Marketing

Importance of Marketing

Concepts of utility

What is Sales?

Role of Sales business

Unit II: Concept of Market

What is market

Type of Markets

Types of demand

Competition- direct and indirect

Unit III: Basic concept of Sales and selling

What is selling

Types of selling

Functions of Salesperson

Types of sales- Sales agency, Agent, Service, missionary

Unit IV: Understanding customer & consumer

Selling means buying – consumer & customer

Factors affecting buying

Buying motivations

Business customer & consumers- Types of consumers

Differences between business vs individual buyer

Unit V: Activities in Sales and Marketing

Sales tasks – order taking, delivery, processing

Money collection, daily sales report

Role of marketing professional

Role of sales professional

Note: As this website is your guide to facilitate you in your studies, the topics already written here somewhere, have been linked for additional requirement and not written again with more details.

 

CBSE Sample Paper for 2024-25

Question Paper

Marking Scheme

 

Marketing and Sales, Curriculum and Activities Class 9

Marketing and Sales Class Activities for Students

As CBSE is encouraging Art Integration and Technology Integration, teachers must facilitate students using different tools of technology, while participating in the following Marketing and Sales Class Activities.

Students can be asked to engage in the following activities to make the subject more interesting and learning more effective:

  1. Prepare a comparative table on the Marketing Concepts. Use pictures to make it more impressive.
  2. Make a Power Point Presentation on various Marketing Concepts using Google pictures.
  3. Role play activity can be conducted to explain Competition in the market.
  4. Prepare a collage to show the existence of services for sale in the market.
  5. Identify various types of segments of different products by searching internet.
  6. Prepare a list of virtual markets you prefer to visit and shop online; with the products they are good for.
  7. Prepare groups of two each. Each group will take one product and find the competitors in the market, by searching internet.
  8. Mock sale can be conducted in the class.
  9. Giving a list of products, ask students to identify different selling types used is selling the products.
  10. Prepare a Scrap File in pdf. on Types of Selling, using pictures from internet.
  11. Identify a product or service of your choice and identify different selling tasks used to sell that product or service in the market.
  12. Choose a product or service of your choice and identify what kind of intermediaries are selling the product in the market.
  13. Distinguish the order processing activities in direct sale or an on-line order.
  14. Prepare a list of support personnel activities at a shopping mall.
  15. Collect invoices and payment instruments used by buyers in selling, then prepare a scrap file (Hard copy or Soft Copy).
  16. Prepare production plan of a product of your choice keeping in view role of Marketer.
  17. Prepare Product Promotion Plan of a product of your choice keeping in view role of salesman.
  18. Any other activity a teacher deems fit can be suggested.

 

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