Marketing and Sales, Curriculum and Activities Class 9
Unit I: Introduction to Marketing and Sales
What is Marketing
Importance of Marketing
Concepts of utility
What is Sales?
Role of Sales business
Unit II: Concept of Market
What is market
Type of Markets
Types of demand
Competition- direct and indirect
Unit III: Basic concept of Sales and selling
What is selling
Types of selling
Functions of Salesperson
Types of sales- Sales agency, Agent, Service, missionary
Unit IV: Understanding customer & consumer
Selling means buying – consumer & customer
Factors affecting buying
Buying motivations
Business customer & consumers- Types of consumers
Differences between business vs individual buyer
Unit V: Activities in Sales and Marketing
Sales tasks – order taking, delivery, processing
Money collection, daily sales report
Role of marketing professional
Role of sales professional
Note: As this website is your guide to facilitate you in your studies, the topics already written here somewhere, have been linked for additional requirement and not written again with more details.
CBSE Sample Paper for 2024-25
Marketing and Sales, Curriculum and Activities Class 9
Marketing and Sales Class Activities for Students
As CBSE is encouraging Art Integration and Technology Integration, teachers must facilitate students using different tools of technology, while participating in the following Marketing and Sales Class Activities.
Students can be asked to engage in the following activities to make the subject more interesting and learning more effective:
- Prepare a comparative table on the Marketing Concepts. Use pictures to make it more impressive.
- Make a Power Point Presentation on various Marketing Concepts using Google pictures.
- Role play activity can be conducted to explain Competition in the market.
- Prepare a collage to show the existence of services for sale in the market.
- Identify various types of segments of different products by searching internet.
- Prepare a list of virtual markets you prefer to visit and shop online; with the products they are good for.
- Prepare groups of two each. Each group will take one product and find the competitors in the market, by searching internet.
- Mock sale can be conducted in the class.
- Giving a list of products, ask students to identify different selling types used is selling the products.
- Prepare a Scrap File in pdf. on Types of Selling, using pictures from internet.
- Identify a product or service of your choice and identify different selling tasks used to sell that product or service in the market.
- Choose a product or service of your choice and identify what kind of intermediaries are selling the product in the market.
- Distinguish the order processing activities in direct sale or an on-line order.
- Prepare a list of support personnel activities at a shopping mall.
- Collect invoices and payment instruments used by buyers in selling, then prepare a scrap file (Hard copy or Soft Copy).
- Prepare production plan of a product of your choice keeping in view role of Marketer.
- Prepare Product Promotion Plan of a product of your choice keeping in view role of salesman.
- Any other activity a teacher deems fit can be suggested.