Marketing Syllabus and Activities Class 12
Marketing Syllabus Class 12
Employability Skills
Unit 1: Communication Skills-IV - 2 Marks
Unit 2: Self-Management Skills-IV - 2 Marks
Unit 3: ICT Skills-IV - 2 Marks
Unit 4: Entrepreneurial Skills-IV - 2 Marks
Unit 5: Green Skills-IV - 2 Marks
Total - 10 Marks
Subject Specific Skills
Unit 1: Product - 10 Marks
Unit 2: Price Decision - 10 Marks
Unit 3: Place Decision: Channels of Distribution - 10 Marks
Unit 4: Promotion - 10 Marks
Unit 5: Emerging Trends in Marketing - 10 Marks
Total - 50 Marks
Practical Work
Project - 10 Marks
Viva - 10 Marks
Practical File - 10 Marks
Demonstration of skill competency via Lab Activities - 10 Marks
Total - 40 Marks
GRAND TOTAL - 100 Marks
Marketing Syllabus and Activities Class 12
Activities Unit -1
- Enlist the product levels of goods in the consumer products and services.
- Identify and enlist different types of goods - consumer and industrial.
- Prepare a comparative table showing different types of consumer goods.
- Prepare a list of products and observe how they have moved through different stages of product life cycle.
- Draw a chart showing the types of packages.
- Draw a neat label of any product of your choice.
Activities Unit -2
- Identify different manufacturing and service organizations and gather information regarding their pricing objectives.
- Identify and enlist different internal and external factors affecting price of a product sold by different companies.
- Prepare a list of different pricing policies adopted by ten manufacturing and a service firms.
Activities Unit – 3
- Take 5 products of your choice and find out which type of channel of distribution have been involved.
- Teacher should make groups of four-five students each, to visit different marketing organisations in locality to list out marketing activities performed by retailers, wholesalers, distributor etc. and bring out the difference and similarities in them.
- Teacher should arrange a class discussion on ‘Is it possible to eliminate wholesaler?’.
Activities Unit – 4
- Draw a chart showing different factors affecting Promotion Mix.
Activities Unit – 5
- Teacher should arrange a class discussion on the concept Online Marketing and social media marketing.
- Prepare a list of companies that are helped by online marketing.
- Identify platforms used for social media marketing.
Wherever chart has been mentioned, students may be asked to prepare Power Point Presentation as C.B.S.E. has encouraged teachers to use Technology Integration in Teaching, by issuing a circular long back.
More activities will be added to this list, soon.