Consumer Behaviour Class 11
Consumer Behaviour Class 11 includes here the different buying roles, importance of Consumer behaviour, Consumer decision process.
Marketing Class 11 category is for sharing syllabus, activities, sample paper and notes written in precise and simple language for the students.
Consumer Behaviour Class 11 includes here the different buying roles, importance of Consumer behaviour, Consumer decision process.
Marketing Mix Class 11 includes here characteristics and development of Marketing Mix together with 4C’s Model of Marketing Mix.
Market Positioning Class 11 includes here the steps in the process of Market positioning and Bases of Market Positioning.
Market Targeting topic was there also in Class 10. You must read that first.
Market Segmentation Class 11 was also covered in Class 10.
Marketing Environment Class 11 is concerned with internal and external marketing environment at micro and macro level.
Most of the topics in Class 11 are based on the topics already covered in Classes 6 to 10. So, only extra material…
The activities given here can be used for practical work as well as a supporting work for theory part.