Q. Why do producers produce the product?

Q. Define the terms: marketers, market, marketing activities.

Q. Classify various types of markets.

Q. How is marketing different from selling and shopping?

Q. Explain how marketing is not merely a post production activity.

Q. Define need and want.

Q. What is market offering?

Q. What can be good market offer?

Q. What is customer value of a product or service?

Q. What is exchange mechanism in the market?

Q. What are the conditions of exchange process in the market?

Q. What are the features of marketing?

Q. What is product?

Q. What can be marketed?

Q. Who can be marketer?

Q. What is marketing management?

Q. What is the process of marketing management?

Q. Explain the difference between marketing and selling?

Q. Explain various marketing management concepts or philosophies.

Q. What are the main pillars of marketing concept?

Q. What are the functions of marketing?

Q. What is SWOT analysis in relation to marketing?

Q. What is the latest trend in collecting the market information?

Q. What is standardization of a product?

Q. What are the advantages of standardization of a product?

Q. What is the meaning and advantages of grading of a product?

Q. Define packaging, labeling and branding of a product.

Q. What is generic name of a product?

Q. What is brand name?

Q. What are the advantages of branding?

Q. Define customer support services, price, and promotion of a product.

Q. What is transportation?

Q. Which marketing function is responsible for filling the time gap between production and sale?

Q. Explain the role of marketing in the firm and in the economy.

Q. What do you understand by marketing mix?

Q. What are the elements or components of marketing mix?

Q. What are the controllable factors affecting marketing decisions?

Q. What are the uncontrollable factors affecting marketing decisions?

Q. What are four Ps in relation to marketing mix?

Q. What is physical distribution of product?

Q. What are major decision areas in relation to different components of marketing mix?

Q. What types of benefits are expected by a consumer from a product?

Q. What are the different types of utilities of a product?

Q. Classify the types of products in the market?

Q. Define; brand name, trade name, trade mark.

Q. What is the difference between brand name and trade mark?

Q. What factors are to be considered for choosing a brand name?

Q. What are the different levels of packaging?

Q. Write the importance of packaging.

Q. What are the functions of packaging?

Q. Explain the functions of labeling.

Q. What is the role of pricing in the marketing?

Q. Explain the factors to be considered for fixation of price of a product.

Q. Define: fixed cost, variable cost, semi-variable cost and total cost of a product.

Q. What are the objectives of price determination?

Q. What are the major decisions relating to the physical distribution of a product?

Q. What is channel of distribution?

Q. What different channels are used for consumer products?

Q. Explain the role of channel of distribution.

Q. What are the functions of channel of distribution?

Q. What are the major components of physical distribution?

Q. Explain the factors to be considered for choosing the channel of distribution for a product.

Q. What is warehousing?

Q. What is just-in-time inventory decision?

Q. What are the factors that affect the inventory decision?

Q. What are the types of costs associated with the inventory?

Q. Define: promotion mix, advertising, sales promotion, publicity, personal selling.

Q. What are the main types of advertising media used for a product?

Q. Explain the features and limitations of advertising.

Q. Why is advertising criticized?

Q. Explain the features of personal selling.

Q. What is the role of personal selling?

Q. What are the different levels of sales promotion?

Q. Explain the merits and limitations of sales promotion.

Q. Explain the tools or techniques of sales promotion.

Q. Explain the features, advantages and disadvantages of publicity.

Q. How is advertising different from personal selling?

Write the values followed or ignored in the following cases:

Q. A tea producer uses such material for packing tea, which can be used even after consuming the tea inside for other purposes.

Q. A cosmetics manufacturing co. claims in advertisement that its face cream improves the face complexion. On using it was found incorrect.

Q. A commercial company uses paint on trees, electric poles, historical monuments and walls to advertise its products.

Q. A soft drink manufacturing company uses dangerous stunts in the advertisements claiming that its drinks make the user fearless and stronger.

Q. A company manufactures electronic products which need special care while using it. But the company has not printed any special instructions for consumers.

Q. Mr. Sharma sells grocery items at his store. One day one of the customers bought expired food items from his shop for which he was not aware. Mr. Sharma immediately asked his customer not buy this product as it is expired and he could buy it from another shop. Which value is followed by Mr. Sharma and what care Mr. Sharma should take in future so that this does not happen again?

Q. A car manufacturing company advertised that its car gives a mileage of 20 km/litre. The claim of the company was contested in a consumer forum and after investigation it was found that the car gives only 16 km/litre.

Q. ABC Ltd. manufactures computer appliances. They massively advertise about their products with incomplete & wrong information. More or less their products are not of superior quality. They charge higher prices for their products.

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