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Marketing Question Bank

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Marketing Question Bank

MCQs based on CBSE Question Papers

Question:

Prakhar Ltd. is the manufacturer of life-saving drugs. There was an outbreak of flu two years back that spread quickly and affected many people. Prakhar Ltd. made huge investment on research and development and was able to develop a medicine for the same. The medicine was very effective in controlling the flu and now it has become a necessity for the patients. As a result, the demand for the medicine increased manifold. Considering the demand, the company increased the price of the medicine. The government observed the situation. Since it was the only available medicine to combat flu, the Government declared it as an essential medicine and regulated its price to make it affordable for the public.

From the following, identify the factor(s) affecting the determination of price discussed in the above case:

(i) Product cost

(ii) Marketing methods used

(iii) Utility and demand

(iv) Government and legal regulations

  1. (iv) only
  2. *(i), (iii) and (iv)
  3. (iii) and (iv)
  4. (i), (ii) and (iii)

Question:

When the products are sold by a manufacturer to the end consumer without involving any intermediary, the type of channel of distribution used is:

  1. *Zero level channel
  2. One level channel
  3. Two level channel
  4. Three level channel

Question:

On her birthday, Rini received a gift from her brother. After removing the gift wrap paper, she saw a decorative cardboard box. Inside the box, she found a small glass bottle containing an expensive face cream. Both the decorative cardboard box and the glass bottle had a beautiful label displaying the brand name, ingredients, expiry date, etc. Which level of packaging does the glass bottle represent?

  1. *Primary packaging
  2. Transportation packaging
  3. Secondary packaging
  4. General packaging

Question:

‘It involves a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.’

The promotion tool being referred to in the above statement is:

  1. Advertising
  2. Personal Selling
  3. Sales Promotion
  4. *Public Relations

Question:

Read the following statements carefully :

Statement I : The production concept assumes that the customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.

Statement II : The selling concept assumes that the consumers will favour those products which are widely available at an affordable price.

In the light of the given statements, choose the correct alternative from the following :

  1. Statement I is true and Statement II is false.
  2. Statement I is false and Statement II is true.
  3. *Both Statement I and Statement II are false.
  4. Both Statement I and Statement II are true.

MCQs from CBSE Question Papers

Question

One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives will result in a higher price being fixed for the product?

  1. Obtaining market share leadership
  2. Surviving in a competitive market
  3. *Attaining product quality leadership
  4. Profit maximisation in the long run

Question

NV Electronics has an innovative range of smartphones, T.V's, home entertainment systems, kitchen appliances and air conditioners. Besides supplying quality products, their focus is also on handling customer complaints speedily, providing maintenance services, procuring credit services etc. The function of marketing discussed above is:

  1. Branding
  2. Marketing Planning
  3. Product designing and development
  4. *Customer support services

⁠Question

’Lima' is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima's shoes, t-shirts and bags just by seeing the tiger symbol imprinted on all Lima's products. Lima has legally registered both its name 'Lima' and its tiger symbol so that no other company can legally use the same or similar design in their sportswear. The tiger symbol is Lima's:

  1. Brand name
  2. Brand mark
  3. Trade mark
  4. *Both Brand mark and Trade mark

Question

Sudha is a corporate executive and has to attend a felicitation function to be held in her office tomorrow. So she decides to colour her hair. On recommendation of her friend, she purchased 'NATURO' hair colour. After reading essential details such as shade, its ingredients, usage instructions and expiry date mentioned on the box, Sudha opened the box. She took out the colour tube and developer bottle from the box and threw away the box. The level of packaging of box thrown away by Sudha was:

  1. Primary packaging
  2. Transportation packaging
  3. *Secondary packaging
  4. General packaging

MCQs to Revise Business Studies Class 12

Marketing – Keywords and Brief Notes

Marketing Quiz 1

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