Marketing Question Bank
MCQs based on CBSE Question Papers
Question:
Prakhar Ltd. is the manufacturer of life-saving drugs. There was an outbreak of flu two years back that spread quickly and affected many people. Prakhar Ltd. made huge investment on research and development and was able to develop a medicine for the same. The medicine was very effective in controlling the flu and now it has become a necessity for the patients. As a result, the demand for the medicine increased manifold. Considering the demand, the company increased the price of the medicine. The government observed the situation. Since it was the only available medicine to combat flu, the Government declared it as an essential medicine and regulated its price to make it affordable for the public.
From the following, identify the factor(s) affecting the determination of price discussed in the above case:
(i) Product cost
(ii) Marketing methods used
(iii) Utility and demand
(iv) Government and legal regulations
- (iv) only
- *(i), (iii) and (iv)
- (iii) and (iv)
- (i), (ii) and (iii)
Question:
When the products are sold by a manufacturer to the end consumer without involving any intermediary, the type of channel of distribution used is:
- *Zero level channel
- One level channel
- Two level channel
- Three level channel
Question:
On her birthday, Rini received a gift from her brother. After removing the gift wrap paper, she saw a decorative cardboard box. Inside the box, she found a small glass bottle containing an expensive face cream. Both the decorative cardboard box and the glass bottle had a beautiful label displaying the brand name, ingredients, expiry date, etc. Which level of packaging does the glass bottle represent?
- *Primary packaging
- Transportation packaging
- Secondary packaging
- General packaging
Question:
‘It involves a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.’
The promotion tool being referred to in the above statement is:
- Advertising
- Personal Selling
- Sales Promotion
- *Public Relations
Question:
Read the following statements carefully :
Statement I : The production concept assumes that the customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.
Statement II : The selling concept assumes that the consumers will favour those products which are widely available at an affordable price.
In the light of the given statements, choose the correct alternative from the following :
- Statement I is true and Statement II is false.
- Statement I is false and Statement II is true.
- *Both Statement I and Statement II are false.
- Both Statement I and Statement II are true.
MCQs to Revise Business Studies Class 12