Marketing Question Bank
MCQs based on CBSE Question Papers
Question:
Prakhar Ltd. is the manufacturer of life-saving drugs. There was an outbreak of flu two years back that spread quickly and affected many people. Prakhar Ltd. made huge investment on research and development and was able to develop a medicine for the same. The medicine was very effective in controlling the flu and now it has become a necessity for the patients. As a result, the demand for the medicine increased manifold. Considering the demand, the company increased the price of the medicine. The government observed the situation. Since it was the only available medicine to combat flu, the Government declared it as an essential medicine and regulated its price to make it affordable for the public.
From the following, identify the factor(s) affecting the determination of price discussed in the above case:
(i) Product cost
(ii) Marketing methods used
(iii) Utility and demand
(iv) Government and legal regulations
- (iv) only
- *(i), (iii) and (iv)
- (iii) and (iv)
- (i), (ii) and (iii)
Question:
When the products are sold by a manufacturer to the end consumer without involving any intermediary, the type of channel of distribution used is:
- *Zero level channel
- One level channel
- Two level channel
- Three level channel
MCQs to Revise Business Studies Class 12
Marketing – Keywords and Brief Notes