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Marketing Question Bank

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Marketing Question Bank

MCQs based on CBSE Sample Papers

The process of classification of products into different groups, on the basis of some of the important characteristics such as quality, size, etc. is known as:

  1. Branding
  2. Standardisation
  3. *Grading
  4. Marketing planning

 

A bottle of Anti- dandruff shampoo mentions ' Clean your hair and get rid of dandruff in one squeeze'. The product related decision involved is

  1. Branding
  2. Product quality
  3. Packaging
  4. *Labelling

 

Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.

  1. Standardization and grading
  2. Promotion
  3. *Customer support services
  4. Packaging and labelling

 

Choose the incorrect statement about pricing objectives as a factor affecting the price of a product.

  1. If a firm's objective is to maximize profits in the short run, it should charge maximum price for its products.
  2. If a firm's objective is to capture market share, it should keep low price of its product.
  3. *If a firm wants to attain product quality leadership, it should charge lower prices.
  4. If a firm is facing problems in survival due to stiff competition, it may offer discount on its products.

 

Statement I: For products requiring long term storage like agricultural products, the warehouses are located near to the market.

Statement II: Higher the level of inventory, higher will be the level of service to customers but the cost of carrying the inventory will also be high.

Choose the correct option from the following:

  1. Statement I is true and II is false
  2. *Statement II is true and I is false
  3. Both the statements are true
  4. Both the statements are false

 

Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility

Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.

Choose the correct option from the options given below:

  1. Statement I is true and II is false
  2. Statement II is true and I is false
  3. Both the statements are true
  4. *Both the statements are false

 

One of the important decision areas under the marketing function of …………………….. is managing inventory.

  1. Branding
  2. Pricing
  3. Promotion
  4. *Physical distribution

 

One of the following is considered to be an extension of the marketing concept, which apart from customer satisfaction pays attention to ethical and ecological aspects of marketing. Identify the concept.

  1. Selling concept
  2. Product concept
  3. Production concept
  4. *Societal Marketing concept

 

While the product costs set the lower limits of the price for a product, the upper limit of price which a buyer would be prepared to pay is decided by:

  1. *Utility and demand of the product
  2. The marketing manager of the firm
  3. The Government
  4. The competitors of the firm

 

Which of the following statements about Advertising is incorrect?

  1. *It is a personal form of communication
  2. It is a paid form of communication
  3. It is a mass selling technique.
  4. It is inflexible as the message can’t be adjusted to the needs of the buyer

 

Name the element of marketing mix which includes deciding about the features, quality, packaging, labelling and branding of goods or
services or ‘anything of value’ which is offered to the market for sale.
1. promotion
2. place
3. *product
4. price

 

A product will be purchased only if it is perceived to be giving the greatest benefit for the money. Name the feature of marketing reflected in this statement:
1. Creating a market offering
2. *Customer value
3. Exchange mechanism
4. Needs and wants

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